Scorch developed the brand positioning “Navigating School Success” and a new corporate identity for Navential, a professional management firm that serves charter and public schools by assessing, recommending and implementing changes to their organizations. We created a custom treatment that is unique, familiar and approachable, helping Navential effectively communicate its brand as an established company with a clear focus on the direction they are headed.
Jefferson County Library
The Jefferson County Library system asked Scorch for a “facelift” for its website. Not only did the Scorch team make some much-needed changes to the look of this very complex site, but most importantly, we went “behind the curtain” and re-structured the functionality and accessibility of the vast JCL online content. We created a rich interactive experience for library patrons integrating many of the services of a traditional library experience. In addition, JCL is now connected with its patrons through social media tools including blogs, Twitter, YouTube and Facebook. Jefferson County Library is now a true online community, providing users with full access to resources 24/7.
Merbs Candies Outdoor
“Incredible, simply incredible.” Sweet words coming from one of our favorite retail clients. Scorch partnered with Merb’s Candies to produce an outdoor campaign for their seasonal favorites beginning with their famous Bionic Apples. Our “Hand-Crafted Deliciousness” creative was so successful that Merb’s asked Scorch to extend the campaign to include two additional boards, one for the holiday season and one for Valentine’s Day. Sales have spiked and brought the sweet sounds of increased traffic to Merb’s retail locations and their brand new e-commerce candy store, merbscandies.net.
Merbs Candies E-Commerce
If you have a retail business and you don’t have an e-commerce website, you may be losing sales. Merb’s Candies had the idea to sell their renowned, delicious, hand-crafted Bionic Apples online. Scorch took their idea a bit further. With so many delicious treats made fresh daily – why not sell them all online? Merb’s partnered with Scorch Agency to bring this idea to life with the launch of their first e-commerce site: http://merbscandies.net/ With the holiday season fast approaching, the deadline was cumbersome; but with an exceptional client relationship and the dedication of a tech-savvy staff, it all came together. Everyone got a thrill out of watching Merb’s sales soar through the critical holiday retail season.
