Social Media | Facebook Timeline for Pages – Tell Your Story

March 8, 2012

On February 29, Facebook announced timeline features for brands with an attempt to revive its social media approachyet again. The new features will change how individual business pages will interact with consumers.  Prior to switching  your page over to the new look, there’s  a few areas you’ll need to update accordingly for a more adequate aesthetic approach overall efficiency. Branding: The profile picture area has evolved.  It has shrank, giving plenty of room for the new, 851 x 315 cover photo. Interestingly enough, the guidelines for cover photos are somewhat anti-marketing, including no price, purchase information or about details  such as web address, email, etc.  in reference to sharing, liking or call-to-action.

 

Messaging: Fans will now be able to private message Facebook business pages they follow. A big benefit with in-store issues for retailers, requesting information and more.HighlightedPosts: The set up of the new Timeline pages revolves around the posts. It has been migrated to a two-column layout, with friend activity located on the right-hand side. Here, you can highlight a story so it appears at the top of the page for up to a week.  A handy feature to have particularly when your brand has an event or new product it wants to showcase.

 

 

StarredPosts: In addition to highlighting a story, you’ll have the ability to star an image so it stretches out between the two columns. An area that can focus on a specific event, product, or idea. You cannot, however, star and highlight the same post.

 

 

Fangates: ‘Liking’ a page specifically for access to exclusive content will become a thing of the past.  The fangate option will be removed and replaced with tabs along the top of the page, under the cover photo and about information. Four apps will be shown (including photos), and a drop down menu is available for up to 12 more. Instead of 520 pixels wide images, applications can be expanded to 810 pixels, however the original 520 pixel image will still work.To see the new timeline, visit our facebook profile . If you’re interested in learning more about social media marketing for your brand, give us a call at 314-827-6360 or complete our online contact form.

Is Your Brand Ready for the New Facebook Brand Pages?  Find Out What It Takes!

2 COMMENTS

  • Fan-gating is still available, it’s just different from before. There is no longer an option to set the default landing tab, so brands will have to link directly to their custom app instead of to their timeline.

    Here is an article explaining the change: http://bit.ly/zaUzQT

    • Thanks for your comment Tanner and the resource article. This particular section of Facebook will most likely evolve sooner rather than later. We think that the new timeline changes will pose some challenges for brands although it will be interesting to see how most adapt to the new features.

      Thanks for stopping by!

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