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Epic Battle: Customers vs. Users

Whenever I’m confronted with “Your user research costs too much. We know our customers.” I always reply with, “Ahhh. But you don’t know your users.”

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October 3, 2025

New Best Practices for Gating B2B Content #2

Gated content is still a vital part of your marketing strategy. But the rules have changed. Here’s what you need to know. For years, gating

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September 17, 2025

New Best Practices for Gating B2B Content

For years, gating content in B2B marketing was a simple equation: put the good stuff behind a form and watch the leads roll in. Never

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August 25, 2025

Scorch and the Creative AI Marketplace

Artificial intelligence has fundamentally transformed the marketing landscape, evolving from a futuristic concept to an essential component of modern marketing operations. It’s no exaggeration to

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August 20, 2025

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Interactive

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