Avalanche wanted to reach an audience of established and emerging blockchain developers. This community doesn’t trust marketers and doesn’t like handing over their personal data.
Clearly, a gated white paper wasn’t going to cut it.
SCORCH created a campaign to woo blockchain developers with practical and valuable content. We worked with Avalanche’s blockchain experts to create resources that offer help, not hype.
Since Avalanche is a pioneering L1 (layer 1) blockchain platform, we called the campaign “e1evate.” Combining the l and 1 is also a subtle nod to “1337-speak (elite speak),” the way gamers and developers stylize text with numbers and symbols.
The e1evate campaign uses eye-catching design elements to unite content across multiple channels:
The combination of useful how-to content and inspiring builder spotlights helped Avalanche start the conversation with a notoriously hard-to-persuade audience.
