Sometimes 1+1=3.
Just call us your plus-one.
Partner-led growth is the next frontier in marketing, and it just happens to be our specialty. With partner-led marketing, you can team up with a brand to multiply ROI for both companies — but it’s not without its challenges.
First, you’ll need to identify the partner that’s the right fit for you.
Finally, you’ll need to determine what co-selling looks like. How can each company present the partnership to their audience in a way that’s both authentic and effective? Does this happen through ABM, eBooks, social campaigns — or something else altogether?
The waters of partner-led marketing can be murky, but we can shed some light on it — in fact, we wrote the book.
Then, it’s a matter of agreeing on targeting. Which audience is going to be most beneficial to both companies? What do they look like, what do they need, and where can you find them?
Next comes the tricky part — weighing the needs of both companies so that each is getting equal value from the partnership. With multiple marketing departments and multiple goals, this can be a complicated balancing act.
For Sprinklr’s Better Together partnership with LinkedIn, we produced an eBook highlighting both companies and the benefits of working together.
With multiple companies and multiple marketing departments to balance, we served as a go-between, crafting for them a narrative that informed readers of the synergies between the modern management of Sprinklr and the powerful modern channel at LinkedIn.