Partner-led growth is the next frontier in marketing, and it just happens to be our specialty.

With partner-led marketing, you can team up with a brand to multiply ROI for both companies — but it’s not without its challenges.

Steps to partner-led success

1

Identify the right
partner for you.

Agree on your
target audience

2

Balance both companies
needs to create equal value

3

Determine what effective
co-selling looks like

4

The waters of partner-led marketing can be murky, but we can shed some light on it — in fact, we wrote the book.

For Sprinklr’s Better Together partnership with LinkedIn, we produced an eBook highlighting both companies and the benefits of working together.

With multiple companies and multiple marketing departments to balance, we served as a go-between, crafting for them a narrative that informed readers of the synergies between the modern management of Sprinklr and the powerful modern channel at LinkedIn.

This campaign was the recipient of the prestigious 2022 LinkedIn Marketing Partner Collaboration of the Year Award — and we can bring this same fuel to ignite the marketing for your partnership.


Sometimes 1+1=3.
Just call us your plus-one.